My first luxury watch was an Omega. My friends have been collecting for much longer than I have. They told me to stop buying Omegas and just buy a Rolex Submariner. That was two years ago. I've since owned FIVE Omegas and love each one for different reasons.
But, man...my Submariner is something else. Elegant, flawless design. It was the first watch I promised to never sell and leave for my oldest son. I love hearing/ reading stories about someone's father wore a Sub for so many decades and left it to their son. I hope one day I can gift it to him when he graduates college.
...now I need to find that next "something special" for me youngest son.