If its a true Macro and you get as close as you can aperture settings alone wont fix the limited focal range. And the stronger the Macro and closer you are the worse it will get. The option is to stack the pictures. Similar to an HDR or Pano but youre stitching several shots with different focus. There is software available to help you with the process. It is widely used on medical and nature super Macro photography ( like an insects eyes or flowers) a good option is Helicon software which is compatible with photoshop and Lightroom. It is also widely used for commercial use (product photography) which is what you're aiming to achieve.
The other option is to make sure there is a lot of even light and take the shot from a little distance with a small aperture and then crop it to the desired close up range. By taking the shot from a little distance the focal range is increased dramatically and you can easily get everything in focus... not quite the same intimate effect but it can do the trick. Use a gray or black background and minimize reflective surfaces around the watch as any glare or reflection will be equally enhanced as you crop / electronically zoom.
Use the lowest ISO possible with your light. Higher ISO on Macros and specially on cropped images for detail will render noise when you zoom in.
So use a lot of light, more than its comfortable to your eyes, and let the camera adjust rather than having the camera push the exposure up.
Good luck and post your pictures!!
Equipment:
Tripod
Good lighting
Remote cable trigger or shoot on a 2 second delay.
Black or gray background
Macro lens
Circular polarizer so you can minimize crystal and case reflection
METHOD
Set the camera on aperture mode. The focus on manual, the light metering on the most encompasing your camera will have. The furthest away from spot metering because on spot metering it will recalibrate as you change focus.
Set the watch on desired place
Look for ideal angle and set tripod
Set aperture at the best possible opening for your light. Probably ideal somewhere between 7.5 and 11.
Practice with your desired aperture the different focus points. Note that the wider the aperture ( lower number) the more focus points you will need. Also the harsher the focus range ( and banding)
Once you have an idea of how many shots you need focus on closest point and shoot with the 2 second delay or trigger ( so you avoid the movement created by pressing on the camera and attain sharper shots)
Focus on next point and shoot.
Continue until all range is complete. Make sure neither aperture nor iso nor light settings are changed between shots, just the focus point. Also do not change camera angle between shots or the images wont stack. Just gently refocus manually. Note that you should STOP the watch functions so the second and minute hands stay on place.
Then on post production organize the shots together and load them into Helicon focus or your choice or software and select the focal sharpness desired.
Lastly post the picture here.
Click to expand...