It definitely happens a lot to boutiques. Retailers/dealers give more discount and we even have some customers who have been told to come to the boutiques to try the watches, get the reference number and then buy it elsewhere
We've always joked about collecting a "cover charge" but that will never happen. It could have an adverse effect whereby instead making some money, customers will realize the store is desperate and will put them off. So you'll even lose the browsing crowd.
Its true that enlightening the browsers of the benefits of buying from the boutiques is the way to go. Works fine for us
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