https://www.hodinkee.com/articles/stay-tuned-for-a-big-announcement-coming-tomorrow-at-1130-am-est It's almost time for us to drop some really big news. Here at HODINKEE HQ we've been working with a few of our friends over in Switzerland on something truly special. It's been a little more than a year since the conversations started and finally we get to share the fruits of our labor with you. Be sure to keep your eyes on HODINKEE at 11:30 AM EST tomorrow, February 9, to be amongst the first to see what is undoubtedly one of the coolest things to ever find its way onto HODINKEE.com That's all we can say for now, but we seriously can't wait to show you what we've been working on tomorrow morning.
Wonder which manufacture it is this time. JLC? Trying to think who they usually gush over in their articles...
Hodinkee certainly love Rolex and Patek, but I would be surprised that either would associate their "leadership brands" with an internet WIS content provider. JLC might be a good fit, indeed an engraved Hodinkee tribute Reverso would be quite an easy job, but certainly not worthy of a "big announcement". I think it might be something with IWC...John Mayer apparently has fallen in love with them again https://www.hodinkee.com/articles/j...ilot-collection-and-the-infamous-letter-video
Not sure if the blurred image in the header of the article means anything, it's file name is teaser.jpg, and I believe I can just about make out a Hodinkee brand cravat and tweed jacket "Enhance... Enhance..."
Ben Clymer replying to comments to the teaser post has stated that "this won't be for everyone"...so I expect something quirky or expensive. It does look large... Some other watch brand options: Cartier, Piaget, Tudor, Heuer
Could be #tudorthursday ? I personally wish it was Heuer too but even if I squint really hard I don't see quite see it the resemblance.
BTW if Hodinkee have been following this thread, they are probably having a good chuckle reading our "guess" posts, as well as enjoying the "free publicity".