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Historical difference in pricing between simple watches and complications.

  1. Modest_Proposal Trying too hard to be one of the cool kids Jul 26, 2016

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    I was intrigued by the price difference between a simple manual wind pocket watch and a super-complication with minute repeater, perpetual calendar, and chronograph. The super-complication is less than twice as expensive!!! :eek:

    The only objective difference otherwise, to be fair, is that the perpetual has a gold case while the simple manual wind is made in platinum.

    But it still seems ridiculous. If sold new today, they would be orders of magnitude different in terms of pricing.

    What gives? Does anybody else have striking examples of this?
     
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    Edited Jul 26, 2016
  2. ulackfocus Jul 26, 2016

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    Nerds love gadgets. Complications are gadgets. Nerds have money. Do the math. ;)
     
  3. BlackTalon This Space for Rent Jul 26, 2016

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    What were the prices of those metals at that time? They are both commodities and prices have fluctuated wildly over the years (and not necessarily in sync).
     
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  4. abrod520 Jul 26, 2016

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    When is that ad from? Seems exorbitant for watch pricing at the time, no?
     
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  5. gatorcpa ΩF InvestiGator Staff Member Jul 26, 2016

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    Don't think the vintage pricing has anything to do with value of the metal.

    Gold is relatively easy to work with. It can be easily melted, molded, alloyed, etc. Platinum is much harder than gold, difficult to cast or mill, and generally a pain in the ass for jewelers to work with. Therefore, it takes a lot more labor to make a platinum case than a gold one.

    Here's a 1939 ad for Hamilton 14K gold and platinum watches:

    image.jpeg

    The movements and dials are all pretty much the same with these. You can see the price difference is at least $50. This translates to somewhere around $2,000 today based on gold "trading" at $35/ounce (price was government controlled and you could be jailed for unauthorized trading in gold) back then vs. $1,300 today.

    Hope this helps,
    gatorcpa
     
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  6. styggpyggeno1 ΩF Enforcer ....and thread killer Jul 26, 2016

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    I reckon the helium valve as about 500-1000 USD. But, oh, so useful. Any watch filled with helium must be more worth than one without.
     
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  7. styggpyggeno1 ΩF Enforcer ....and thread killer Jul 26, 2016

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    [​IMG]
     
  8. Jones in LA Isofrane hoarder. Jul 26, 2016

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    Sorry to step on your post ^^^ @styggpyggeno1 , but the nerd in me requires that I do this:

    Using the stainless Ref.4062 as a baseline for the least-complicated, here are the price multipliers for the other References (in stainless steel):

    Ref. 4768: Cost Multiplier = 1.43 Looks like a tradeoff (cost-wise) between Calendar, and Antimagnetic for Ref. 4313
    Ref. 4313: Cost Multiplier = 1.45 See comment above.
    Ref. 5036: Cost Multiplier = 1.55 Probably an additional premium for Oyster (waterproof), compared to Ref: 4768
     
  9. jordn Wants to be called Frank for some odd reason Jul 26, 2016

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    The ad looks like it is from the 40's or early 50's, so that may have something to do with it as the price of platinum soared to 300% of the price of gold in the late 40's (they were comparable pre-1946). But more so than that, it shows how much value used to be put on "finely made" time only watches. 2300 USD (approx 23k after inflation) would have been roughly a tenth of the cost of a nice Manhattan apartment back then, so the pricing of the Grand Complication watch appears to be more justifiable in comparison to the time only one with our modern sensibilities. Here's another striking example: In the 50's Patek Philippe charged 2000 CHF for the time only ref. 2526 in yellow gold while they charged 3800 CHF for their perpetual calendar chronograph ref 2499.

    (Photos courtesy of Hodinkee, Matthew Bain, and John Goldberger)
    image.jpeg image.jpeg

    With the rise in popularity of tool watches and the Quartz crisis dress watches were significantly devalued, but more recently, time only watches have come back in a hard way with watchmakers like Philippe Dufour, Roger Smith, and Greubel Forsey charging 100k usd+ for their time only watches.

    image.jpeg image.jpeg image.jpeg
     
  10. gatorcpa ΩF InvestiGator Staff Member Jul 26, 2016

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    @jordn has a good point. If I fast forward to 1947-48, the Hamilton Rutledge model is listed as "Price Upon Application".

    I take that to mean that the price of platinum was so unstable at that point, each Rutledge was priced based on cost of platinum on date of order.

    By 1949, platinum must have stabilized, as the price of this watch was $300, vs. gold models ranging from $150 to $200.
    gatorcpa