Golden Opportunity...Omega needs to be more like Rolex!

T Taximoney11

my only wish is they step up their game, offer a true alternative to Rolex with comparable products in a highly refined way.

Caesar95

So long Omega remains under the current management of the Swatch Group, it will never ever come anywhere close to Rolex.

W WhiteThorn

Interestingly rolex have a greater turnover than Omega but sell less watches than Omega.

Donn Chambers

No one has really answered the OPs question - how many watches are produced each year by Rolex and Omega?

The answer is no one knows but Rolex and Omega, because they don’t release the numbers. Rolex is privately held, and Omega is in the Swatch group, which doesn’t release numbers for specific brands. But that hasn’t stopped watch detectives from trying to come up with numbers. An example is this article from the NY Times from a couple of years ago.

https://www.nytimes.com/2017/11/15/fashion/watches-rolex-patek-philippe-omega.html

They used data from COSC certifications in 2015, which doesn’t give the whole story. Speedmaster Pro movements are not COSC certified, nor are the quartz movements. Also, COSC now doesn’t release numbers for specific brands anymore, and Omega now has their chronometers certified by METAS.

But in 2015, Rolex had 795,716 COSC certifications and Omega had 511,861. So, in all likelihood, Rolex produced more overall watches than Omega in 2015-2016.

They may be more comparable now, but my gut tells me Rolex still makes more, even though you can never find any steel sports models anywhere.

DoctorEvil

I'll give credit where credit is due and say that yes, Rolex does have some beautiful and iconic watch designs. But so does Omega. And why should Omega imitate Rolex design cues? Omega design cues are what makes an Omega an Omega. Those who deep down really want a Rolex aren't going to switch to an Omega just because it looks like a Rolex, because it doesn't have that little crown on the dial.

So no, I definitely do NOT want Omega to be like Rolex.

T Taximoney11

While walking through SCP Rolex this past week, they literally had NOTHING in stock, entire store empty! While Omega store next door is fairly well stocked. As a Rolex fan I am now looking at all other brands including Omega which I am also a fan of interest but not buyer(before that is). The reasons I love Relex are many, quite simply their watches are absolutely gorgeous, finishing is so stunning, even the steel models shine like a diamond. I often commented to my friends that one can spot a real Rolex from across the room at a gathering. Their simple but iconic design, beautifully tampered bracelet, polishing, heft of the 904L steel and the sound these bracelet makes when touched. Everything on a Rolex screams quality in design and build. Same can be said about Omega, as matter of fact Omega goes out of their way to please the customers by offering many models in many configurations and in every color and special edition imaginable, it's overwhelming all while Rolex seems to be completely insensitive to customer needs and feelings.

T Taximoney11

While walking through SCP Rolex this past week, they literally had NOTHING in stock, entire store empty! While Omega store next door is fairly well stocked. As a Rolex fan I am now looking at all other brands including Omega which I am also a fan of interest but not buyer(before that is). The reasons I love Relex are many, quite simply their watches are absolutely gorgeous, finishing is so stunning, even the steel models shine like a diamond. I often commented to my friends that one can spot a real Rolex from across the room at a gathering. Their simple but iconic design, beautifully tampered bracelet, polishing, heft of the 904L steel and the sound these bracelet makes when touched. Everything on a Rolex screams quality in design and build. Same can be said about Omega, as matter of fact Omega goes out of their way to please the customers by offering many models in many configurations and in every color and special edition imaginable, it's overwhelming all while Rolex seems to be completely insensitive to customer needs and feelings.

Omega has rare opportunity semi post pandemic, due to shortages, Rolex will at the very least in the next 6 to 12 months have little or no products to sell, the popular sports models for sure. Omega needs to take a long and hard look at their product line up, simplify and refine their watches, meet Rolex on design front, I say this because there is a good reason why Rolex watches are highly sought after and kept their value while Omega is not, sorry to say. Omega often offers better movement with same iconic design, along with brand recognition and brand history, but Omega do not sell the same way Rolex is. I believe this can be addressed, why not offer the buyer the same thing they see in Rolex watches?

The public who buy watches see Rolex design as a standard which all others are compared to. If they can't get a new Rolex, like myself they will consider an Omega. But if Omega does not offer the same design cues down to very small details then buyers may balk. For example, Rolex offer Cyclops on their sports watches, while Omega does not, and only recently Omega begin to bring ceramic bezels into their watches. Rolex has amazing thin and tapered bracelet that are both simple yet elegant, while Omega still offers a large number of their bracelet in bulky wide design with clunky double deployment opening. My opinion of course. The fact is Omega surpasses Rolex in many ways and offer superior value for the money, my only wish is they step up their game, offer a true alternative to Rolex with comparable products in a highly refined way. Could just be change of perception through marketing and slight product modification to better match Rolex's products, perhaps.

Your thoughts? Or am I crazy?