Well, he's not the only one... While I don't care of these people (I just don't see them), I still have a hard time finding out the link between them and moonlanding. It would have been much easier and more meaningful to stick with ambassadors with a direct link to exploration and discovery. And if you still needed someone to make the buzz and capture the light well, G. Clooney already does the job perfectly for Omega, like D. Kruger does it for Montblanc.
I'm guessing there is a strategy there (of sorts), but it is kind of hard to figure out. Looking forward to when the distribution begins amongst us mere mortals.