<iframe width="560" height="315" src=" " frameborder="0" allow="accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe> Don't quite know how I have missed this - being a cycling fan - but Rodania have been pumping out this irritating little tune in Belgian cycling races for 50 years. And now they've apparently made the decision to end it. (Just as I can't get it out of my head). More broadly, interested to see if any OFers have vintage advertising examples, watches, etc., connected with cycling. Lots of brands have associated themselves with Pro cycling, e.g, Verdal, Festina, etc. Let's see what you have, if anything. Meantime, that tune again... <iframe width="560" height="315" src=" " frameborder="0" allow="accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe> <iframe width="560" height="315" src=" " frameborder="0" allow="accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe>
Sadly for Festina they are now so closely associated with the dark side of cycling that I would actually be embarrassed to wear one even if I liked them. Just goes to show the power of publicity, good and bad.