I never understood why watch companies switched their "midsize" to "lady's" several years ago. I mean, a 35mm to 38mm watch was NEVER considered to be intended for a woman, yet several companies - including Omega (see the 37mm PO) - deem them that. I think the between sizes should just be called midsize, or even unisex, like they used to be. Roger Dubuis makes a stunning rose gold Excalibur in 36mm and 43mm, but they call the 36 a lady's watch.
I guess they don't realize they're alienating a whole group of vintage collecting men who prefer sub-40mm watches.
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