Awesome find! I love reading the old ads and the mail in orders you could do Didn’t realize that the Magical World of Walt’s Disney shows went back that far
What the show did not go back 100 years. Still things come close.
The disney brothers were part of Farnsworth's TV startup in the 1920s. It is said the first TV transmission was Micky Mouse between San Francisco and Redwood city. Why Mickey has some interesting attributes in copyright history.
The first disney TV shows were advertising promos for Peter pan and Alice done for NBC. D and Sarnoff did not really get along since Sarnoff stole the tech from Farnsworth (and indirectly from Disney.) Disney help start ABC in 1954 to fund the park. By 1960 they swiched to NBC for the color stuff. I think Sarnoff was dead by then. The brothers complained ABC was stuffing too many adverts in the programs they were making for ABC. Ironically they also made a lot of the animated ads in the 1950s. Which were parodied in the films. Notably 101 dalmations. Critics would complain that future generations would not get the jokes.
"Disneyland" (actually the Wonderful world of color.) Had no ads from other companies. The adverts were all promotions of disney films or related media. Eventually Disney and ABC merged back together. I have the laserdisks of the 1950s NBC specials (with advertisments.) The sponsor was CocaCola. They were puff pieces. I notice Disney+ only has a few episodes. A lot of the material in the old clip shows featured stuff from Song of the South.
I still have the Laserdisk of that. These were for the Japaneese market, but widley available. Disney laserdisks sold for 100 bucks each. I still have them. Big boxed sets with lots of liner notes. Now basically worthless. Sometime I should see if the player still works. I leave it plugged in on standby. I know people at the Makerspace 3D print some of the gears and things to keep such devices alive. Might have to source a new timing belt as these are often the first thing to go.
We got a Color TV around 1967 or so. My dad was going to a high school re union. I think we got to Reno and he said he would rather have a Color TV. Disney was one of the few programs in color. PBS was the last network to go color.
CBS was actually the first, with something called CBS color. This used mechanical spinning disk filters. I saw a demo. The screen was about 3 inches. Sarnoff came up with NTSC and changed the standard.
There was also a short lived series in the 1970s called "The mouse factory." This showed parts of Vicory through air power. They also showed some of the recently rediscovered shorts from the 1920s. D+ did put some Oswald up (which have proto mickeys.) They were able to claw back some of this before the universal copyrights expired. Last I checked the "Man in space episodes were on D+." The colors on this look off as B&W sets and production used weird colors what would have high contrast. These were also released on DVD.
My cousin got married on July 20th 1969. So we were all gathered around a small B&W TV for the moon landing. I said if we were at home it should be in color. I think the later missions were. If you have not seen the film titled "The Dish" it is quite a treat especially for people who like things from down under. It comically tells the story how the transmission came about. Sheep and all.
What I do remember was since there was a delay after landing before the exit. The room was crowded. I went outside my grandparents house. The moon was half full and setting in the west. An image I will never forget