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Dunkin’ Donuts testing marketing strategy that sheds name ‘Donuts’

Wryfox
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As far as I'm concerned, the day they did away with the "Dunkin donut" years ago was the end of the franchise in my mind. That donut was how they started and it was awesome.
 
cicindela
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Perhaps a different name would help more. Something like............Tim Horton's 😜
 
Mad Dog
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Gee whiz...I'm not feeling too spiffy about this...I'll miss the pink "D"...

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cicindela
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Mad Dog Mad Dog
Gee whiz...I'm not feeling too spiffy about this...I'll miss the pink "D"...

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Yes and if you put this on your car people will just think you're from Germany 🤦

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No.15
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IMO this is fail. Dunkin' does not make me think of beverages only. TBH I have not been in one in 25+ years. I used to make the donuts for years and I never want to go back.
 
Foo2rama
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ClarendonVintage ClarendonVintage
why do companies keep doing this smh
To evolve with the times... It's KFC now... no mention of fried for what a decade now?
 
thatonewatchdude
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They're on a great path it seems, now that I think about it seems like they have been preparing for this for awhile now for years their slogan has been "America runs on Dunkin"
 
ClarendonVintage
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Foo2rama Foo2rama
To evolve with the times... It's KFC now... no mention of fried for what a decade now?
spotify changed their logo awhile ago, like it was a hugeeee difference 🤦
I think they do it for the sake of doing it without any concrete results that support their theories...
 
Archer
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Foo2rama Foo2rama
To evolve with the times... It's KFC now... no mention of fried for what a decade now?

Up here it's K'eh FC...and Tims is the largest food chain in Canada...bigger than McD's and all the others...
 
Wryfox
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Wryfox Wryfox
As far as I'm concerned, the day they did away with the "Dunkin donut" years ago was the end of the franchise in my mind. That donut was how they started and it was awesome.
Here it is, the Dunkin donut in all it's doughy goodness. RIP 2003. Best donut ever.
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Mad Dog
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cicindela cicindela
Yes and if you put this on your car people will just think you're from Germany 🤦

nc-117_germany_new.jpg
Steve...for the record, the "D" that you depicted in your post looks yellow on this end. It should be orange. 👍

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Mac5
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Those vintage commercials were the best. Right up there with Wendy's "Where's the beef?" All these companies are trying to be hip and unfortunately their not!
 
JwRosenthal
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Archer Archer
I love the idea that they thought dropping the word “fried” from their name would improve their image. Let’s not talk about the crazy eyed plantation owner they use as their mascot.
 
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