This is what happens if you only go there for the coffee. What will Fred the Baker do ? http://www.nrn.com/marketing/dunkin-donuts-takes-shorter-name-test-drive
As far as I'm concerned, the day they did away with the "Dunkin donut" years ago was the end of the franchise in my mind. That donut was how they started and it was awesome.
IMO this is fail. Dunkin' does not make me think of beverages only. TBH I have not been in one in 25+ years. I used to make the donuts for years and I never want to go back.
They're on a great path it seems, now that I think about it seems like they have been preparing for this for awhile now for years their slogan has been "America runs on Dunkin"
spotify changed their logo awhile ago, like it was a hugeeee difference I think they do it for the sake of doing it without any concrete results that support their theories...
Up here it's K'eh FC...and Tims is the largest food chain in Canada...bigger than McD's and all the others...
Steve...for the record, the "D" that you depicted in your post looks yellow on this end. It should be orange.
Those vintage commercials were the best. Right up there with Wendy's "Where's the beef?" All these companies are trying to be hip and unfortunately their not!
I love the idea that they thought dropping the word “fried” from their name would improve their image. Let’s not talk about the crazy eyed plantation owner they use as their mascot.