JF Dufour has left Zenith for Rolex. Discuss. http://timeandtidewatches.com/meet-new-rolex-ceo-jean-frederic-dufour/ http://www.letemps.ch/Page/Uuid/64550574-c3c4-11e3-b435-a900aecea3d2/Rolex_change_de_patron
Well, they do sponsor tennis and golf tournaments, so it would be a nice pun to introduce that watch at one of their named events.
Maybe he left in protest to the announcement that the Elite movements are being swapped out for Sellita movements...
I can't believe Rolex would let in someone who sat in Nataf 's chair all those years. What if he absorbed something?
I am not sure he will have a lot of say in changing Rolex design direction. So far Rolex is the most conservative stylist among the swiss brands. Even if he would take bit design power, resurrecting interesting vintage would be great such as Paddelone TDMP (not that crappy Cellini) and Paul Newman Daytona. A new more decorative and better finishing movement with crystal back Oyster case would also be a plus.