Here is my very similar 166.032 sparkle dial which obviously has a day date configuration, also in near mint condition. They wear very well at 37mm. I do like the red hand on the 028, though it looks a little incongruous on what is otherwise quite a dressy piece. I had to look that up to see if it was original fit but it seems it was. Some 028s did seem to use the 563 but there are some out there with 565s and it is just a quick set version of the same so wouldn’t surprise me. As mentioned above by
@Henneth the 563 is likely just the 17j US market version so both are correct. I would expect the OP watch to be from circa 1968-9.
What would I pay for a mint sparkle dial? Well no more than a grand (USD) certainly, no matter what condition, preferably rather less. NOS is a spurious concept anyway. Don’t forget to factor in the cost of a service, it’ll need one. If it’s been serviced then by definition it’s not NOS.
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