I do know much about Zenith but was just flicking through eBay and saw this that picqued my interest - as it has Edinburgh in the dial (which is where I'm from). Did a google search but couldn't see another example. J Ness & Son is a watch/jeweller in Edinburgh What do you guys think?
London based retailer Birch & Gaydon, Fenchurch Street sold Zenith watches with their own brand on the dial from the early 20th century. So it's plausible other retailers did the same. http://www.vintagewatchstraps.com/birchandgaydon.php
Many retailers added their names to the dial of various brands, more often not done by the manufacture.