I was happy with mine. It was in a really atrocious state when it went off for redial and came back looking decent. It's certainly not perfect (serifs missing etc) but a redial never will be and it's certainly better than the work I've seen from others. I had no crosshairs so I can't talk to that.
Be sure to correctly brief them as they will do exactly what you ask for, even if it's incorrect for the watch. Mine had very little script remaining with the damage so I used an example photo for them to copy. The problem was I used one with a 'T' for tritium next to the 'Swiss Made' and of course my watch has no tritium. It doesn't bother me too much, I'm not trying to pass it off as an original dial.
Here's a closeup, at normal size it'd be difficult to tell the difference.
I'd still always recommend not doing a redial if you can get away with it. If your dial is just patinated or you can find an original replacement, I wouldn't do it. Mine was badly damaged and unfortunately Pie Pan dials are like rocking horse poo so I had no choice. It's the only dial I've had done.
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