All these big brands are just showing that they are run by suits, for profit, who do not let, or do not have, an imaginative, a watch designer or development department that is allowed free reign.
By trawling their archives to use designs from the past, to shore up profits in the present, they are setting themselves up for having nothing to look back in the future from this time.
Where is the Ultraman of today? Where is the 2915 of today? I dont mean the actual watches (look at all the re issues - who will want those in 20 years?), I mean the new design that future generations will look back on and covet as desirable, and interesting examples of the time.
Suits in corporations run for the benefit of shareholders find it very difficult not to rely only on historically proven designs, which would be fine if they continued to develop new ideas. The concept of a product failure is unacceptable to the board, apparently. If we look back at iconic design houses, including Omega, they had some real turkeys in with the gold.
That seems a risk that none of the big corporate houses want to take, so instead they churn out repros.
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