Constellation 167.005/6 Cal 551 Pie-pan Coca-Cola Dial in 14K Solid Gold eBay Auction

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dsio

·5:08am yesterday·Ash @ ΩF

This is definitely one I haven't seen before, going no reserve currently, very cool dial, quite sharp case for 14K gold, incredibly cool case-back engraving with nice fonts and a clean movement. I have never seen one of these listed before but I'm sure given how nice of a Constellation it is, and how high demand Coca Cola merch is in general it won't go cheap.

What do you guys reckon it will go for?

https://www.ebay.com/itm/267681289385

 

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Peemacgee

·6:55am yesterday·Purrrr-veyor of luxury cat box loungers

Great example of how far out dating the watch by movt serial can be versus sales date. (depending on how you want to date a ‘birth year’ watch)

The dating charts by serial would place this somewhere in the second half of 1966 but the inscription is for the end of Q1 1968.

Even assuming a reasonable lead in to order a watch with a presentation back, to be inscribed, we’re still talking a potential 12-18 month lag.

 

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Peemacgee

·6:59am yesterday·Purrrr-veyor of luxury cat box loungers

As an additional note:
Just noticed that the dial has the missing text format.

This format ‘officially’ disappeared around 3-4 years before the movt was produced and 5-6 years before the watch was gifted.

So, the dial is a special as well as the case.
(I’m guessing Coca Cola wielded some serious clout with Omega)

 

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Dan S

·7:37am yesterday

It will be interesting to see whether the novelty of the customization is a positive or a negative. Coca-Cola is a popular brand and Coke signs/machines/etc. are highly collectible. Certainly, corporate watches like this have become desirable in recent years, even the Dominos Rolex Air-Kings sell at a premium.

On the other hand, the logo cheapens the classic design of the dial and the watch is missing the iconic observatory on the case-back.

Personally, I wouldn't want it, but my guess is that the rarity and the fact that it appeals to multiple groups of collectors will push the price a bit. I'll go out on a limb and say $5,500 USD.

 

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Larry S

·7:44am yesterday·Color Commentator for the Hyperbole.

Great watch. I’m guessing this will appeal to Coke memorabilia collectors as well so interesting ven diagram. $3-4k … my guess.

 

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gbesq

·8:05am yesterday

I'm with Dan. I wouldn't want it either.

 

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texascollectors

·11:39am yesterday

I agree, not for me but could understand for someone that collects coke products.

 

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jffoo

·12:38pm yesterday

really cool find! I'd want it for the right price but it probably isnt going to go for the right price lol

 

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Sumpf100

·12:47pm yesterday

I want it because my name is on it. But also only for the right price😅

 

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jffoo

·1:03pm yesterday

Sumpf100

I want it because my name is on it. But also only for the right price😅

You’re Vincent B. Indovina??

 

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Sumpf100

·1:54pm yesterday

jffoo

You’re Vincent B. Indovina??

😄 Just Vincent is fine.

 

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theluckyluke

·2:17pm yesterday

Cool watch. Not fond of the Coca Cola logo, but at least it’s not Turler… I assume the bracelet is worth nothing and this will only draw a limited audience - so my bet is on 3.5k€

 

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gatorcpa

·3:43pm yesterday·ΩF InvestiGator

Norman Morris had a special Omega Awards office in the U.S. for presentation watches like these:

My guess is that the dies for the Coca-Cola account were set up several years before this watch was made. When the order was placed, the dial was “made to order”.

The rest of the watch is typical for a U.S. market Constellation. 14K (not 18K) case and “OXG” on movement.

gatorcpa