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Coming soon… Universal Genève

  1. djmusicman

    djmusicman Nov 25, 2019

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    Is anyone expecting another UG comeback or has this been up for a while?
     
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  2. Theluglife

    Theluglife Nov 25, 2019

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    Its been up for quite a while. Last I checked maybe 9 months ago, it was like that.
     
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  3. WhereMadnessLies

    WhereMadnessLies Nov 26, 2019

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    They do seem to be up to something as the "Coming soon" page style seems to change every 3 months.
     
  4. yala

    yala Nov 26, 2019

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    At a certain point, a few months ago, they (accidentally or not so much accidentally) had already put the websites framework and the menu online. There was a „movements“ dropdown in which you could Read the names of a few microtor-movements.
     
  5. CafeRacer

    CafeRacer Nov 26, 2019

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    i hope they take more care with their watches than they do with their grammar...
     
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  6. Larry S

    Larry S Color Commentator for the Hyperbole. Nov 26, 2019

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    Whatever they are up to, I’m sure it will be lame. This brand needs a proper owner and stewardship.
     
  7. STANDY

    STANDY schizophrenic pizza orderer and watch collector Nov 26, 2019

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    Website was coming soon in 2012

    ::popcorn::
     
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  8. bgrisso

    bgrisso Nov 26, 2019

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    Can you imagine if someone properly relaunched this brand with "heritage" re-releases and modern innovation. What a dream :rolleyes:
     
    Syrte, kip595, Duracuir1 and 7 others like this.
  9. MarktheTime

    MarktheTime Nov 26, 2019

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    Perhaps I'm alone in thinking this way, but I'm really hoping the brand does NOT get re-launched. The beautiful, artistic and truly imaginative timepieces they created in the 1930s-1960s deserve their place among the all-time vintage watch greats. But I worry that without the brilliantly creative minds of those days, any "heritage" releases would likely diminish the brand's legacy and represent little more than ill-conceived and poorly executed efforts to restore long-lost glory. At the risk of waxing too poetic, I think part of the true magic of UG is that it was meteor flaming through the skies for a period of time, before it burned out from entry into the (quartz...) atmosphere. UG collectors have a rare chance to own some of the fragments and horological "dust" Universal Geneve scattered along the way, and for that I am grateful - and content.
    Just my two cents. :whistling:
     
    Edited Nov 26, 2019
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  10. Larry S

    Larry S Color Commentator for the Hyperbole. Nov 26, 2019

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    I fear that the way the company broke up has resulted in the brand owners not having the drawings and technical data to actually relaunch heritage designs successfully. I think someone has them. Probably I’m in the “Do Not Relaunch” camp.
     
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  11. yala

    yala Nov 26, 2019

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    Agreed. I think it’s a bit sad that UG’s history has ended on a not so glorious note. If they hired designers and engineers who understand where UG came from, I would love to see a next chapter.
     
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  12. yala

    yala Nov 26, 2019

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    BTW - We should all pitch in some money and then buy the brand. :D
     
  13. djmusicman

    djmusicman Nov 26, 2019

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    Good idea! What do you guys think of the 1990's models?
     
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  14. filmir

    filmir Nov 26, 2019

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    You are not alone in this idea! Well Said! :)
     
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  15. Larry S

    Larry S Color Commentator for the Hyperbole. Nov 26, 2019

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    In my career in Consumer Products, I once worked for a company that had a roster of iconic brands that were just sitting there with their brand equity rotting away. We used to fantasize about rescuing them. I’m sure there are many of us who feel that way about UG.
     
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  16. djmusicman

    djmusicman Nov 27, 2019

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    I just heard back from Universal Genève. They are currently selling some models in Asia through the retailer City Chain and are planning to launch a completely new collection in the near future. Here are a couple of the ones for sale in HK.
     
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  17. Larry S

    Larry S Color Commentator for the Hyperbole. Nov 27, 2019

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    Chinese movements no doubt.
     
  18. mayankyadav

    mayankyadav Nov 28, 2019

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    May be all they mean a new "coming soon" logo is coming soon.
     
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  19. WhereMadnessLies

    WhereMadnessLies Nov 28, 2019

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    Given all of the evidence I think you maybe correct :D.
     
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  20. yala

    yala Nov 30, 2019

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    So... would that be the style of the new models? Not sure i understand...