Not my cup of Lipton but truthfully way more interesting from a visual & design aspect than Rolex snapping an Explorer dial into a 40mm case and calling it a "New Watch"...
(screen grabs from the Chanel IG account so excuse all the screen chatter)
I saw it more as a comment on reality / Matrix / Tesseract / 2001 situation rather than Minecraft..... That seems to chime with their literature.
Discover the new capsule collection designed by the CHANEL Watch Creation Studio. A reinterpretation of the J12, PREMI脠RE, BOY路FRIEND and CODE COCO watches, inspired by the world of science fiction, space and time travel. Exclusive, limited-edition pieces.