The 1960s were such a cool time for watches with so many unique designs, dials, cases and brands. Don't know much about this guy other then it is pretty cool looking, great wrist presence at 38.5mm, and has a buttery smooth valjoux 7730 under the hood. I picked up the bracelet on ebay for a pittance and it pairs really with the watch. If anyone has any info, would be greatly appreciated.
I think I saw that one (or one like it) on the bay. Electrica is just one of the hundreds of small name watch brands out there at the time. When you look at the elements; big subs, reverse panda, lume indexes, bullet-proof Swiss movement, good size and nice case, it's a winner by today's standards. Great daily beater for a great price. Good find! Congrats.