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Audemars Piguet - any recent US price hike(s)?

MTROIS
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Hello community,

admittedly, I am not following too closely the prices of all AP pieces in their catalog, but has (have?) there been a price hike in the last 6-12 months?

I am actually asking specifically about the RO perpetual calendar SS ref. 26574ST.OO.1220ST.02

RRP is currently $78,400 and I just SEEM to remember another (lower) price when I last checked (for a friend, I promise 😎), but having done quite a bit of "virtual window shopping", may be it is my memory which is playing tricks on me. 👎

Would really appreciate any input on this (not that it would change anything, with the exception of my mental (in)sanity, perhaps!). 👍
 
Marsimaxam
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AP consistently has always increased their prices. I recall buying a rubber clad RO Offshore when first released for under 9K. The price for the perpetual calendar SS not too long ago was $60,900. So, if it has been a year, the prices have increased. You are sane, AP......
 
chunkythebulldog
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There was a 5.0% increase implemented as of 5th January. I think this was on all models but was definitely on all RO, ROO's and Code.
This was the third increase in 13 months.
 
MTROIS
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Well, thank you guys for confirming that I am not (too) insane!! ::psy::

On the other hand, as @Marsimaxam stated, these prices are now completely ludicrous. 😵‍💫
For reference, I remembered a RRP of around $59,000, which is close to the $60,000 mentioned above. This makes the new price a nearly 25% increase!!!! 🤨

On the other hand, if this is what it takes to weed out the scalpers and other grey dealers, more power to AP!

Oh well, yet another brand I, I mean, MY FRIEND will no longer need to consider in his searches!! 😉
Edited:
 
chunkythebulldog
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In my opinion another brand taking the p@ss out of their customers.

I picked this 15202 up just over 2 years ago from my AD and managed to get just short of 20% off. AP then made it a Boutique exclusive and raised the price by 10%, 6 months later a further 8% and then last week, 7 months later, a further 5% increase.

I was hoping to add the St St model this year but that’s had exactly the same price increases so will be giving it a miss.

C76F67CF-F95E-491C-8AE1-D2C7097863D9.jpeg
 
MTROIS
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chunkythebulldog chunkythebulldog
In my opinion another brand taking the p@ss out of their customers.

I picked this 15202 up just over 2 years ago from my AD and managed to get just short of 20% off. AP then made it a Boutique exclusive and raised the price by 10%, 6 months later a further 8% and then last week, 7 months later, a further 5% increase.

I was hoping to add the St St model this year but that’s had exactly the same price increases so will be giving it a miss.

C76F67CF-F95E-491C-8AE1-D2C7097863D9.jpeg
Beautiful piece! Well, any of the RO with a blue dial is a winner IMO, but this is really nice!

As you state, there are really taking customers for a ride here... but that will be without me.

Things happen for a reason, and you can make sure that I am training the next generation to follow suit!! 👍
 
texasmade
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chunkythebulldog chunkythebulldog
In my opinion another brand taking the p@ss out of their customers.

I picked this 15202 up just over 2 years ago from my AD and managed to get just short of 20% off. AP then made it a Boutique exclusive and raised the price by 10%, 6 months later a further 8% and then last week, 7 months later, a further 5% increase.

I was hoping to add the St St model this year but that’s had exactly the same price increases so will be giving it a miss.

C76F67CF-F95E-491C-8AE1-D2C7097863D9.jpeg
The gold 15202 has always been my dream watch. I remember thinking 3 years ago that I could probably afford it in 2.5 years if I really saved and there were no price increases. Of course, now the watch is unobtainable for me.
 
chunkythebulldog
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texasmade texasmade
The gold 15202 has always been my dream watch. I remember thinking 3 years ago that I could probably afford it in 2.5 years if I really saved and there were no price increases. Of course, now the watch is unobtainable for me.

£56700.00 in England after last price increase. Lovely watch but I’d never pay that much for it.
 
texasmade
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chunkythebulldog chunkythebulldog
£56700.00 in England after last price increase. Lovely watch but I’d never pay that much for it.
If I made like $250,000 a year, I would get one but I'm a little short of that balance.
 
Tubber
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chunkythebulldog chunkythebulldog
£56700.00 in England after last price increase. Lovely watch but I’d never pay that much for it.
That's taking the piss. I have my name on a wait list for a 15500 but at £19,000 it's a bit steep. fυck paying grey market prices.
 
chunkythebulldog
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Tubber Tubber
That's taking the piss. I have my name on a wait list for a 15500 but at £19,000 it's a bit steep. fυck paying grey market prices.

£20900.00 for a 15500 now.
 
Tubber
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chunkythebulldog chunkythebulldog
£20900.00 for a 15500 now.
🙄 if that's the case there is a fair chance I'll be doing the same as you and giving it a miss. VC Overseas might be back on the list.
 
MTROIS
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chunkythebulldog chunkythebulldog
£56700.00 in England after last price increase. Lovely watch but I’d never pay that much for it.
😲 ........... 🤦
Edited:
 
texasmade
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I really lucked out and got my 15400 back in 2017 for $13,500. That was a 22% discount. There's no way I'd pay over $20k now for a 15500.
 
johnny5
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I think a lot of the makers are getting beat about price increases, but how much of the blame should be on the fed and treasury for printing money with reckless abandon?
 
Burr
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I wonder how these modern price increases impact discontinued grey market prices, I assume a correlating increase
 
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