Well, if you are an on-line auction house, you could 1) fail to vet merchandise adequately, 2) fail to describe merchandise adequately, 3) fail to photograph merchandise even close to competently, 4) refuse to acknowledge and correct errors both before and after sales, 5) ignore or dismiss criticism or go for the full monte and fail in all of these respects as Auctionata did. They earned their bankruptcy.
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