Was thinking earlier about how Instagram changed watch collecting, both from discovering new watches to becoming a marketplace of sorts.

Anyway, I spend more time than I should on IG envying others' collections, until I make myself stop.

Came across this article discussing how they determine what you see... Not super technically in depth but may be of interest if you were curious.

https://techcrunch.com/2018/06/01/how-instagram-feed-works/