We’ve had a number of discussions about various schools of design and architecture over on the Longines forum. One of the subjects was art deco which is a term often misused. I had been thinking it would be nice to have a thread about the style. Without further ado and without going even into doctrinal discussions, I’d like to share a couple pictures. The first watch actually isn’t “art deco” style as it lacks the straight and /or angular lines inspired from the industrial world that is the trademark of art deco. But I feel it has earned its place here as it was created by Longines as a unique example specifically to be shown at the 1925 Paris “International Exhibition of Modern Decorative and Industrial Arts” which gave art deco its name. It belongs to the Longines Museum in Saint-Imier where I took the picture. The clocks below are on exhibit at the Musee International de l’Horlogerie in La-Chaux-de-Fonds, Switzerland.