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Downer
·They are probably doing this to keep resale prices of their pieces high. AP will set a high price for these used pieces and hope other resellers raise prices also.
AP CEO states intention to enter AP pre-owned market
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Robert-Jan
··#SpeedyTuesdayIt is pre-owned market, as this is a huge market / piece of the luxury watch industry that is almost untouched by the watch brands (with some exceptions, Linde Werdelin was one of the quick ones there). However, I wonder what AP will charge, knowing their service prices are crazy as they are already. It will make a pre-owned 15202 only a tad bit cheaper than a new one at retail.... I am also curious how they want to address certain watchmaker capacity for their pre-owned pieces, it took them around 5 months to remove a hair from the dial of my 15300.
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citizenrich
·I've always said the best way for a company to sell new watches is to buy and support their old watches.
Meaning: price support of the secondary market helps the ability to sell new product at ever inflating prices.
Much easier to pull the trigger on a 20,000 dollar watch if you know you can sell it years down the road for close to what you paid for for it.
Convincing people to buy a 20,000 watch which will only be worth 4,000 or 6,000 in a few years = more difficult (rightly so).
The end.
Meaning: price support of the secondary market helps the ability to sell new product at ever inflating prices.
Much easier to pull the trigger on a 20,000 dollar watch if you know you can sell it years down the road for close to what you paid for for it.
Convincing people to buy a 20,000 watch which will only be worth 4,000 or 6,000 in a few years = more difficult (rightly so).
The end.
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Robert-Jan
··#SpeedyTuesdayI've always said the best way for a company to sell new watches is to buy and support their old watches.
Meaning: price support of the secondary market helps the ability to sell new product at ever inflating prices.
Much easier to pull the trigger on a 20,000 dollar watch if you know you can sell it years down the road for close to what you paid for for it.
Convincing people to buy a 20,000 watch which will only be worth 4,000 or 6,000 in a few years = more difficult (rightly so).
The end.
Very true, however, I think that is way too expensive, especially given the fact how many watches end-up in the pre-owned market. I think it would be much easier to cut down on actual production for starters, there are way too many retailers being overstocked by the brands. Retailers pushing these watches into the grey market in order to make their proper revenue to be able to buy next year's collection again (and in order to keep their dealership). Some brands even push their own watches to the grey market via the backdoor. So if brands would stop clowning around and produce a healthy number of watches and stock their retailers in a more sensible manner, the prices would become more stable (less discount). I know this is about grey market, but grey market definitely influences the price on pre-owned as well. Why buy pre-owned if you can get - for about the same price - the watch BNIB?
The number of watches to purchase back to service and offer as 'certify pre-owned' would also become more sensible.
Also The end. 😀
