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AP CEO : « I don’t need four walls to sell you a watch tomorrow »

OmegaRody
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michael22 michael22
I think luxury brands will try to be different to the common generational experience. Bricks & mortar with personable service sounds like a good differentiation. Poor service won't cut it.
It may just come down to price: retail rents will drop, retailers will reopen.
I agree its going to be like a cycle like a wheel spin again.
 
Lonestar
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kippyk kippyk
Product placement in hip-hop videos should be the only line item in future marketing budgets for luxury watch companies.

Doesn't seem to work that well for Zenith these days... 😗
 
dinexus
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abrod520 abrod520
Sorry, I'll need to try them on. There have been so many watches I would not have even considered if it were not for them catching my eye during a swing through a Boutique or AD.
Same. And even if I didn't buy it on the spot, being haunted by something after seeing it in the metal is pretty much the strongest way to endear oneself to a particular watch.
 
slwoodster
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Their boutiques are stocked with "intro pieces" anyway. Can't get a basic 15202 even at its crazy asking price.
 
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