I do like the brand, particularly the U1 model which has many small, special edition releases The latest is a collaboration with Norwegian Rain producing 34 stainless watches and 59 with a black finish. I think they look great, kept an eye out every hour on Monday for the release and missed it at 5pm when I had to go in to see a client. Gutted as they always sell out in minutes, I've missed a few this last year. Photos are pinched from the internet!