That is very intriguing. I have not yet heard of any Swiss companies moving towards utilizing this technology on their crystal. Will be interesting to watch* *Bad pun intended*
Ooooooo.....that could take weeks to copy......... if you had the backing of a semi honest communist government behind you....... not pointing any figures.... just sayin'.......
This could be the next "great debate" on WUS! Rolex vs Omega...which has the best hologram? I hope everyone has their pitch forks and torches at the ready!
"Expensive machinery and highly-guarded proprietary recipes are required" I like the idea, but will it add any considerable cost to the watch?
I wonder how durable such a processs would be. Put on under/over the anti-reflective coating? I can see it now, you need a new crystal because your hologram got scratched, $863.89 please.
So in the future, even assuming that these can't be copied, one supposes that a spare part must exist for broken crystals? So what's to stop an unscrupulous maker in a country that doesn't protect IP - no names mentioned - that has not yet reverse engineered the process - from obtaining crystals as spare parts? That is, for the few weeks that it takes them to get their own hologram machine up and running. On the bright side, if it does take off, then you can legitimately have a chase seen with the cry of "carefull he's got a hologram!" just by having something shiny that you wear on your wrist
Exactly - this would make far more sense if it were on the dial and not visible typically. Making it part of the crystal is kind of ridiculous.