Another exhibitor leaves the embattled Baselworld show ( via Professional Watches)
Corum has just announced that they will not be attending Baselworld 2019, adding to the growing list of companies departing the embattled watch show. If yi( recall earlier in the year the Swatch Group said they wouldn’t be exhibiting.

In its heyday, Corum used to exhibit at the very prominent front booth in Hall 1 (to your left as you enter Baselworld). However, Corum was acquired by Haldian Holdings Limited of China in 2013 and eventually moved to a position at the very back of Hall 1. Regardless of whether they were at the front or back, they paid in the million dollars plus range every year. Corum seems to have decided that with so many companies leaving, and the show’s future in peril, that it was time to remove one of their largest annual marketing expenses. For a company of Corum’s size, reducing this massive expense (whether they reallocate all of it or not) will surely make a significant impact on their annual performance, assuming they don’t lose tons of sales from not attending. So who will be next ?