I for one do not agree with this assessment, it was made up and agreed by various Rolex collectors in the last 10 years. Just because a group decided to call it something, this does not mean it becomes a law, I for one have never agreed on it.
I understand you chaps like to claim "Gilt" as the lack of paint on a dial with the polished blank showing through but how does the translate in gilt furniture, gilt finishing on jewellery, silverware, house interiors,most of which have been gilting items (by applying gold leaf) long before watches were even thought of.
Gilt there means applied gold, that is also what I take it to mean in watches, I see no reason to change, find another description for your "thing"
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