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Good point, but then I doubt Patek would have Panerai'd themselves - just as Rolex in the quartz era, I think they'd stay the course - and they did! However, for a watch like this one, I think they could have gone with a center-seconds movement maybe, so as not to betray the movement's dimensions?
Say what you will, and I feel emotionally neutral about this, but I think the era of <35mm watches selling in any volume is probably over... Patek should probably have developed a new movement for 36-39mm dress watches rather than fit a tiny sub-seconds movement into a 37mm case IMO. If it were Orient or Nomos or the like at their price point, no complaints. But Patek at $37k? I expect perfection.