I agree that at least they are not going to the same Chinese factory everyone else appears to be going to, and just putting a different logo on the dial.
With any of these crowd funded watches, my feeling is if you like it as a fun watch and find the price reasonable, by all means get it. The claims made are certainly over the top, but at least these guys aren't making a ridiculous claim that it takes a year to make one, so I'll cut them some slack on that.
Also know that you are not likely getting something that will be supported years down the road, and consider it a throw away watch. Even if the "company" survives after they make a couple of models, I very much doubt that they will have parts for these models in a few years time.
Cheers, Al
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