I chose rubber.
For me, the financial considerations of rubber vs. steel (e.g. thinking that buying with a steel bracelet and then buying a rubber strap separately is more cost-effective) were irrelevant, because I only wanted the rubber strap.
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The rubber is very comfortable, and I think it makes the watch look fairly sporty, which I like.
Of course, you really can't go wrong either way. Just a matter of personal preference.
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