1960s Birks Catalogs: Eterna, Omega, Longines, Rolex

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Thanks a million for digging up and uploading these great old Birks catalogues. I just pulled the trigger on a vintage Eterna-matic (cal. 1422T), now on its way to me from a dealer in the UK, and it's quite fascinating to see what kind of value my model would have had when it was bring sold new. And to compare to some of the main Omegas of the time (and 3 Rolexes). Again, much appreciated!
My pleasure!
 
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It’s hard to see but is that some sort of a c-case Seamaster w Roman numerals?

Also, I think Birks purchased Mayor’s which is a nice jewelry chain in Florida.
 
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$295 for a Crown GMT in 1969? That’s roughly $2700 in 2026 dollars.

10 years later, my older brother purchased a Great White SD at Birks in Calgary. It was +/- $1000, or $4600 today.

Mind boggling.