- Posts
- 3,979
- Likes
- 8,988
cvalue13
·I just received this booklet printed in 1951 Switzerland titled “The Main Types Of Chronographs Explained Their Dials”
It’s a lovely little booklet, for which I found some but not all pages elsewhere online, so I thought to share here for other’s enjoyment.
First a bit of information on the organization that published this booklet: the “Swiss Federation of Watch Manufacturers” was a predecessor entity to the more familiar FSWI: “The Federation of the Swiss Watch Industry was established on 19 November 1982 as the result of the merger of the Swiss Federation of Watch Manufacturers’ Associations (founded in 1876) and the Swiss Chamber of Watchmaking (founded in 1924).”
Before the 1982 merger, the Federation was basically a industry lobbying organization, representing the sector as a whole, both in Switzerland and abroad, facing the media and the public in general, coordinating policy-making within the industry, etc.
It would do things like take out ads to encourage people to buy watches:
It even commissioned Norman Rockwell to create a topical piece, which the Federation used in some of its ad campaigns - the original of which doing rather well at auction recently:
That background to the source of the booklet, here it is in full, in the following post:
It’s a lovely little booklet, for which I found some but not all pages elsewhere online, so I thought to share here for other’s enjoyment.
First a bit of information on the organization that published this booklet: the “Swiss Federation of Watch Manufacturers” was a predecessor entity to the more familiar FSWI: “The Federation of the Swiss Watch Industry was established on 19 November 1982 as the result of the merger of the Swiss Federation of Watch Manufacturers’ Associations (founded in 1876) and the Swiss Chamber of Watchmaking (founded in 1924).”
Before the 1982 merger, the Federation was basically a industry lobbying organization, representing the sector as a whole, both in Switzerland and abroad, facing the media and the public in general, coordinating policy-making within the industry, etc.
It would do things like take out ads to encourage people to buy watches:
It even commissioned Norman Rockwell to create a topical piece, which the Federation used in some of its ad campaigns - the original of which doing rather well at auction recently:
That background to the source of the booklet, here it is in full, in the following post:
Edited:
