NOS = New Old Stock. Stock that was made by the manufacturer, at the time of the original product, for the original product; that was not either/or not used, sold, retailed at that time and is now for sale in the new condition. In some cases this may mean a purchased piece that was put away by the original purchaser, never used, and is in the same condition as it was when leaving the manufacturer. If used extremely lightly and in perfect condition a piece may sometimes be referred to as near NOS condition. It is not uncommon for sellers to claim a product is NOS, when to the trained eye it is clearly NOT.
That's a commonly held misconception. NOS actually means Not Overly Scratched. Check your Ebay to English dictionary. This dial easily meets criteria.
Not that it's easy to put a price tag on such art(ifice), but $1000? This one's certainly Not On Sale!