While not getting nearly the media coverage, MSFT's Satya Nadella's firs significant acquisition is Minecraft ($2B - not bad considering Minecraft's owners made ~$100M in profit). Would give MSFT a significant foothold in the 8-12 year old demographic.
Interesting, definitely no shortage of players and mindshare for Minecraft, Halo was the game that made the XBox, now that mobile is taking over the gaming world having something like MC that is more casual session capable on small devices could be a winner
Things are definitely going that way. When I was looking for a way to stream the Apple event, I went to Justin.tv and found it closed. They have changed their focus to Twitch.com, a video game portal. Quite telling. Check it out. Can't stand video games myself.