Agreed, a lot of it is brand snobbery, I accept that, but whether right or not, that's the strength of a brand (or brand marketing)... what would you rather say?
1. "this was my father's Breitling/Omega/Rolex, PP"
or
2. "this was my Father's Seiko... but it's the one with the flagship spring drive minute repeater, magnificent innovative movement, top class craftsmanship and superb sound, no really it is, truly, it was the expensive one, not the cheap one"
Doesn't have the same "je ne sais quoi", really, does it!
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